Gilbert Cruz is the Culture Editor of The Times.
Before joining The Times, Gilbert worked at New York magazine’s culture site, Vulture, where he eventually rose to the top position, editorial director. He previously worked at Entertainment Weekly and Time Magazine. In the years ahead, Gilbert’s primary task will be to build and expand a powerful digital culture report to complement our ambitious print sections. Gilbert is a natural leader who will push for provocative coverage and challenging ideas, and bring fresh perspectives to our report. Gilbert, who was born and raised in the Bronx, started his journalism career at the Tuscaloosa News in Alabama. He came to The New York Times almost three years ago as television editor, and, within six months, was asked to help launch Watching — The Times’s movie and TV recommendation site. He and his staff at Watching have expanded the scope of service journalism at The Times — launching a newsletter with hundreds of thousands of subscribers and helping readers navigate their way through this overwhelming era of Peak TV. Recently, Watching launched a tutorial on how to cut the cable cord as well as a lively guide on how to prepare for the latest “Star Wars” movie.